Sunday, February 1, 2015

Blog #1 Intro to Advertising

       Ever since I was young I have been around advertising because my dad works for the LA Times as head of advertising and I am always hearing him on the phone about how his employees need to fix the ad or the font isn't right or it isn't located in the right place.  Advertising is one of those things that two different meanings.  When you glance at an ad or a commercial you just see the basic and standard information but once you start to analyze it you can get a glimpse of what the advertisers are trying to say or show.  Advertising is EVERYWHERE.  Every company uses it to promote their product, sports team use it to promote their jerseys and their team, no matter where you look you see advertisements.
       I like advertising because I like looking at the meaning behind the picture.  I like trying to find the message that the company is trying to say or show.  Every single detail that goes into an advertisement has a purpose.  Making an ad takes a lot of time and energy and I am excited to learn more about what exactly an ad can do.  My favorite ad of all time has to be the GEICO ad.  I like this ad because it is entertaining and actually doesn't make me mad when my TV show goes to a commercial.  I think that it is important for advertisers to make sure that their ads are informative, yet entertaining so that people are interested and turn their heads once that commercial comes on.











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