The ads on Superbowl Sunday are usually made using different selling techniques. There are the touching ads that make your heart melt and literally say "aww" out loud even with a bunch of rowdy men around. There are the ads that have the "hot" woman who is always surprisingly well at multitasking whether it is eating a burger and washing a car or walking through a market looking for clothes but also looking for something "juicy" to eat. These types of ads have a double meaning and are definitely more attracted to the male gender. Then there are the funny ads that use sarcasm and unrealistic examples to emphasize their product.
Wednesday, February 4, 2015
Blog #3 Superbowl
Superbowl....One of the most exciting days. Not only for sports fans or football players but also for advertisers. Superbowl is one of the most watched game on TV and that is important for advertisers to make sure that there product or commercial makes it on TV while hundreds and thousands of people are watching. I don't know what it is about Superbowl but they always have the most exciting and interesting commercials. Maybe it is because they may hundreds and thousands of dollars for 45 seconds on TV? I can only imagine how long they are working and perfecting their ad to make sure they get it just right. It is very hard to say what Superbowl ad was the greatest because there are so many and they are all pretty different in terms of how they portrayed their product.
The ads on Superbowl Sunday are usually made using different selling techniques. There are the touching ads that make your heart melt and literally say "aww" out loud even with a bunch of rowdy men around. There are the ads that have the "hot" woman who is always surprisingly well at multitasking whether it is eating a burger and washing a car or walking through a market looking for clothes but also looking for something "juicy" to eat. These types of ads have a double meaning and are definitely more attracted to the male gender. Then there are the funny ads that use sarcasm and unrealistic examples to emphasize their product.
Call me soft or call me typical but the best Superbowl ad this year had to be the Budweiser commercial. I don't know how Budweiser does it but they seem to do it year after and year and only get better. In my opinion the ad isn't very gendered, it's not about a typical family or a hot girl but about a loving soft puppy that needs to find his way home. When I watched the commercial I teared up and I think that means a lot when watching an ad. The ad really has an emotional attachment to it and tries to show the strong bond between the dog and the owner and then relating is back to Budweiser.
The ads on Superbowl Sunday are usually made using different selling techniques. There are the touching ads that make your heart melt and literally say "aww" out loud even with a bunch of rowdy men around. There are the ads that have the "hot" woman who is always surprisingly well at multitasking whether it is eating a burger and washing a car or walking through a market looking for clothes but also looking for something "juicy" to eat. These types of ads have a double meaning and are definitely more attracted to the male gender. Then there are the funny ads that use sarcasm and unrealistic examples to emphasize their product.
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