Blog #5 Racial Stereotypes

 

Is racial stereotyping ever okay to do especially in advertising.  Absolutely not. You see this everyday though so maybe advertisers think that it is a way to humor the public and to get their company more recognized.  In both of these ads here we see racial stereotyping.  In the first ad there are four people doing a line up for some type of crime.  There are three white males and a dark colored male.  The three males are pointing to the dark skinned man, and the dark skinned man is even pointing to himself.  This shows that since there is a dark skinned man in the line up, it must mean that he have done the crime.  In the other ad there is a Chinese boy who failed his exam.  A lot of stereotypes are made about Chinese males and how they are exceptionally smart and are about average but this little boy is different because he failed a test. 

       Racial Stereotyping was huge in the past because we had a really big race issue going on when there was slavery and much more.  I think that people thought that it was okay to use racial stereotypes in the past to promote their product but I don't think that it is okay to do it so bluntly now.  I think that advertisers have ethnic responsibilities and a lot of people look at ads before they buy the products.  Why would someone want to buy a product where the advertiser used racial stereotyping in order to promote it.  In an article by Stanford Business about racial stereotyping it says, "Even among the most well-intentioned and consciously egalitarian people, says the associate professor of organizational behavior, non-conscious associations about ethnic groups still have a pernicious effect on behavior and attitudes".  This shows that people still have a problem with racial stereotyping no matter what social class they are in.