Denotation of print ad
- Katy Perry
- Red Lipstick
- Bag of Chips
- Black Lace Top
- Red Background
- Dark Hair
- Dark Make-up
- Black Tight Necklace
- Red Nail Polish
- Bite Me
Connotation of print ad
- Red background to represent sexuality
- Red lipstick to emphasize sexuality
- Black dress to look sexy and to stand out
- Only biting the edge with tongue out to show sexual actions
- Dark makeup and dress to make her stand out in the red background
- The phrase is referring to the chips but also creates a sexual meaning with the bad in her mouth
- Hand on her hip shows attitude
- Breasts pushed together to show sexuality
Overall, this ad is actually very sexual. The color scheme is so simple, but was made like that to make her stand out. The use of the color red is used to represent sexuality and so is black. The ad is trying to lure people in by using a good looking female in a sexual position. She has her mouth open and her tongue out a little bit. They also used a famous singer and not a random model, probably because they want to show that there product is popular to everyone and you can look "sexy" doing it.
- Green watered beach
- Carls Jr drink and bag
- Blue towel
- Woman in a bathing suit
- Hamburger
- Black bathing suit
- Sand
- Light, warm background
- Blonde hair
- Carmel colored skin
- Blue sky
- Light eye color
- White clouds
- Small white waves
Connotation of TV ad
- Beach represents a warm and nice area
- Half naked pretty women shows the type of people who eat the burger
- Woman in a bathing suit represents that you can eat the burger anywhere
- The woman is lying in a seductive position to represent sexiness
- Carls Jr. logo stands out to make a point that sexy women eat Carls Jr.
- Carls Jr. is using good looking women to promote their company
- Lying on a nice sunny beach and tan shows how appealing it is to eat Carls Jr.
Again, this ad is very sexual. Carls Jr. is trying to promote their company and their juicy burgers by making them look appealing by adding half naked women into the ad. This is just a picture from the clip that Carls Jr uses. In the clip, they have the women walking around with her hair blowing in the wind. The message is suppose to be humorous but also appealing. The commercial makes it kind of seem like they are advertising the women and not the burger, but at the end it shows her take a big bite of the burger and the ad all of a sudden switches to promote the burger.
Denotation of outdoor ad
- Yellow car
- White billboard
- Green grass
- Company's logo
- Company's phrase
- Blue sky
- White Clouds
- Brown background
Annotation of outdoor ad
- The car billboard is made to attract men
- The phrase "It also sticks handles to teapots" refers to that women will also be able to use it
- The white plain background wants to make sure that their audience focus's on the car and the phrase
- The slogan in the corner shows what type of brand this is
Overall this ad is pretty plain. The main point of this ad is to tell the public that cars are usually a guy hobby but a women can also use the product too. Men are more likely to buy this product for their cars, but it can also work for women with their "hobby", which I guess is making tea. All of the ads that I chose kind of tie together. The first two are super sexual and are made because they want men to take a second look. This outdoor ad is mainly focused on men and is putting down women because it is unlikely that they will be interested in cars, but can use the product on something they are familiar with.
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